[Seminar] ABM Basics and Practice
[Speaker]
Mr. Takahiro Masaji, Senior Consultant, Sairu Co., Ltd.
[Lecture Items]
1. Basics
- Background of the demand for ABM
- Pitfalls of ABM practice in Japan
- Three patterns of choice based on LTV and the complexity of decision-making
2. Practice
- Four "Execution Processes"
Target selection, Planning, Action, Monitoring
- Two "Promotion Environments"
Establishment of promotion systems, Utilization of digital tools
3. Q&A

| Date and time | Monday, May 18, 2026 01:00 PM ~ 03:00 PM |
|---|---|
| Entry fee | Charge |
More Details & Registration
Details & Registration


