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  3. ビー・アイ・ピー・ジャパン
  4. Notice of the 2nd event "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value" to be held on May 13, 2026 (Wednesday).
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  • Apr 30, 2026
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Apr 30, 2026

Notice of the 2nd event "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value" to be held on May 13, 2026 (Wednesday).

ビー・アイ・ピー・ジャパン ビー・アイ・ピー・ジャパン
B.I.P Japan Co., Ltd. will hold the second session of the brand strategy seminar titled "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value?" In this webinar, we will explain the method of elevating an abstract corporate "aspiration" into a concrete "promise" to customers and establishing it as the core of management. By articulating that "aspiration" as a "brand promise" and using it as a guideline for organizational decision-making and business development, we will describe the process of generating customer empathy and transforming it into business value through the brand.
Date and time Wednesday, May 13, 2026
01:00 PM ~
Capital
Entry fee Free
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Internal Branding for the Energy Industry

We support the enhancement of employee motivation and the revitalization of the company, promoting sustainable energy business.

In the energy industry, efforts towards sustainability are essential as part of corporate social responsibility and for establishing a competitive advantage. It is crucial for each employee to understand the company's vision and recognize their own role, as this forms the foundation for sustainable business operations. Internal branding is necessary to enhance employee motivation and foster a sense of unity within the company, thereby accelerating efforts towards sustainability. 【Usage Scenarios】 - Entry into the renewable energy business - Development of energy-saving technologies - Initiatives to reduce environmental impact 【Effects of Implementation】 - Increased employee engagement - Strengthened corporate brand - Establishment of a sustainable business model

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Internal Branding for Real Estate

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Internal Branding for the Manufacturing Industry

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Basic Knowledge of Branding for the Energy Industry

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Improving Reliability with Basic Knowledge of Branding for the IT Industry

We support the improvement of IT companies' reliability through brand strategy. We offer foundational knowledge materials.

In the IT industry, a company's reliability is a crucial factor that influences customer evaluations. In addition to technical skills and service quality, brand image is essential for enhancing reliability. A brand strategy clarifies the company's values and strengths, contributing to the establishment of long-term relationships with customers. This document provides foundational knowledge for IT companies to strengthen their brand power and enhance their reliability. 【Usage Scenarios】 - IT companies that want to gain trust from customers - IT companies that want to differentiate themselves from competitors - IT companies that want to improve their brand image 【Effects of Implementation】 - Increased reliability from customers - Differentiation from competitors - Enhanced corporate value

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Strengthen your business with your own brand! Essential knowledge about 'Brand Basics' you should know.

To strengthen brand power, understand the basics of the brand. [Basic knowledge materials are being provided.]

Since it's a B to B company, there's no need for a brand. As a small to medium-sized enterprise, we can't create a brand. These are common sentiments we hear. However, regardless of industry, business type, or size, it can be said that strong companies with competitive power possess brand strength. To strengthen brand power and make a company or business robust, it is important to understand the functions and roles of a brand. This document summarizes the fundamental knowledge necessary for enhancing brand power. *If needed, we can provide explanations on the web. ≪Contents of the document≫ Functions and roles of a brand Brand strategy and branding Branding and its basic steps Business strategy and brand strategy, branding Essentials of brand marketing Basic steps of internal branding For more details, please view the PDF data from "Catalog Download." We also welcome any questions or consultations regarding branding, so feel free to contact us.

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Support for strengthening corporate and business capabilities from a brand perspective *Free explanatory materials provided.

Visualize your company's uniqueness, strengths, and commitments to achieve differentiation and invigorate the organization. We provide optimal branding solutions based on 30 years of knowledge and experience.

Do you have the following challenges? - I want to clarify the vision and ideal state that our company should aim for. - I want to define and visualize our uniqueness. - I want to communicate our strengths and commitments clearly to achieve differentiation. - I want to have a guiding philosophy or principles that serve as the foundation for our business activities. - I want to enhance employee motivation and promote internal revitalization. These are management challenges that are essential for strengthening corporate and business capabilities, and the perspective of branding can be utilized to solve them. If you have concerns such as "I want to tackle these challenges, but I don't know where to start," or "I am already working on it, but I'm unsure if this method is truly correct," please feel free to consult with us. Based on 30 years of insights and achievements, we provide optimal branding solutions while closely supporting our clients. For more details, please view the PDF data from "Catalog Download." We also welcome any questions or consultations regarding branding, so please do not hesitate to contact us.

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Brand Seminar

Support for the implementation of brand seminars!

At BIP Japan Co., Ltd., we conduct "brand strategy planning." To promote brand strategy, it is essential to have recognition and understanding of the brand within the company. We plan and implement brand seminars or study sessions and training workshops tailored to the target audience. Online seminars can also be held. 【Overview】 - Implementation of brand seminars for stakeholders - Implementation of brand seminars for employees - Planning and execution of brand study sessions and training workshops *For more details, please download the PDF or feel free to contact us.

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The essence of brand marketing.

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I will introduce the essentials of brand marketing. In brand marketing, it is necessary to create a "hook" (a memorable catch) and establish an "edge" (focus). To make this easy to understand, communicate, and remember, we verbalize and visualize the hook. [Elements to Create a Hook] ■ Reason for Selection ■ Differentiation Factors ■ Uniqueness *For more details, please download the PDF or feel free to contact us.

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Internal branding operations

Support for internal penetration activities and development of internal penetration tools! For those who wish to promote brand penetration within the company.

At BIP Japan Co., Ltd., we engage in "internal branding operations." We support the implementation of internal branding aimed at the internal penetration of the brand and revitalization within the company. Additionally, our services cover a wide range, including the formulation of brand strategies based on business strategies, creative development such as logo design, and the internal penetration of the brand. We have assisted various industries and sectors, including major corporations, with their branding efforts. 【Services Offered (Partial)】 ■ Support for Internal Penetration Activities - Creation of internal penetration programs - Implementation of internal penetration workshops - Conducting brand training and study sessions *For more details, please download the PDF or feel free to contact us.

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Creative work

Develop a brand name or brand tagline (statement, slogan)!

At BIP Japan Co., Ltd., we engage in "creative work." We collaborate with experienced and accomplished designers to develop brand logos. Additionally, we create a Visual Identity (VI) system that includes the design of applications (such as business cards and envelopes) that utilize the logo. Furthermore, to ensure proper management of the VI, we develop VI manuals/guidelines and also accommodate other needs such as brochures and web production as necessary. [Overview (Partial)] ■ We want to develop or review our brand logo - Development of brand logo design - Development of Visual Identity (VI) system - Creation of applications (such as business cards and envelopes) - Development of VI (Visual Identity) manual *For more details, please download the PDF or feel free to contact us.

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Strategic planning business

Supporting companies in advancing their brand strategies with a focus on strategic branding!

At BIP Japan Co., Ltd., we engage in "strategic planning services." To achieve better results and implement branding efficiently, we formulate strategic hypotheses (including brand concept development) while ensuring alignment with business strategies, and we develop fundamental branding policies and branding strategy scenarios. Additionally, we develop the brand's vision, mission, and brand promise, among other elements. [Overview (Partial)] ■ We want to clarify the ideal and desired state of our own brand. - Development of brand vision and mission - Development of brand promise *For more details, please download the PDF or feel free to contact us.

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Advisory services and seminars

Support for the renewal or establishment of management philosophy associated with business succession and a review of management perspectives!

At BIP Japan Co., Ltd., we conduct "Advisory Services and Seminars." We are expanding our branding advisory services. With the introduction of a web conferencing system, we can also respond across regions. We provide comprehensive advice on branding from the client's perspective. Additionally, based on client requests, we plan and implement brand seminars, brand study sessions, and training sessions. 【Overview】 ■ Branding Advisory ■ Establishment of management philosophy, etc. ■ Planning and implementation of brand study sessions and training sessions ■ Hosting internal brand seminars *For more details, please download the PDF or feel free to contact us.

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Basic Steps of Internal Branding

Introducing the steps towards the ultimate goal of permeating and establishing a way of thinking and transforming employee awareness!

Here is an introduction to the basic steps of internal branding. Internal branding is fundamentally implemented through the steps of "visualization," "personalization," and "action." The important thing is how to enhance employees' sense of participation. 【Basic Steps】 STEP 1. Visualization - Ensure that employees can recognize and share the brand's concepts. STEP 2. Personalization - Enable employees to perceive it as their own and to determine how they should act concretely. STEP 3. Action - Facilitate actions that are conscious of the brand's concepts. *For more details, please download the PDF or feel free to contact us.

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Branding and Its Basic Steps

We do not always implement everything; sometimes we only take the necessary steps according to the client's challenges.

We will introduce branding and its basic steps. Branding is fundamentally implemented through the steps of "understanding the current situation," "mindset," "visibility," "communication," and "protection." However, it is not always necessary to implement all steps; we may only carry out the necessary steps according to the client's challenges. 【Basic Steps】 Step 1. Understanding the Current Situation Step 2. Mindset Step 3. Visibility Step 4. Communication Step 5. Protection *For more details, please download the PDF or feel free to contact us.

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Functions and roles of a brand

Introducing the brand concept where the pillar equals business and the foundation equals market (customers)!

Let me introduce the functions and roles of a brand. A brand is a "flag" that signifies a company's existence and a promise to its customers. For customers, it serves as a criterion for making choices and a symbol of safety and trust. Furthermore, for companies, it is a source of medium- to long-term and stable profits. 【Functions and Roles of a Brand】 ■ A "flag" that signifies a company's existence and a promise to customers ■ A criterion for making choices and a symbol of safety and trust for customers ■ A source of medium- to long-term and stable profits for companies *For more details, please download the PDF or feel free to contact us.

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Jun 26, 2026

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[Seminar] Measures for Promoting SAF and the Frontlines of Aviation Decarbonization

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[Key Lecture Content] 1. Promotion of SAF Introduction Yasushi Yamashita, Director, Carbon Neutral Promotion Office, Aviation Bureau, Ministry of Land, Infrastructure, Transport and Tourism 1. Importance of SAF in the decarbonization of the aviation sector 2. Initiatives to promote the introduction of SAF 3. Q&A / Business card exchange 2. Japan Airlines' Challenge Towards Net Zero CO2 Emissions by 2050 Kazuki Hirotani, Group Leader, GX Planning Group, Sustainability Promotion Department, Japan Airlines Co., Ltd. 1. Introduction of our five initiatives for CO2 emission reduction 2. Initiatives for reducing fuel consumption (introduction of fuel-efficient aircraft, operational improvements) 3. Initiatives for fuel transition (sustainable aviation fuel SAF) 4. Initiatives for reductions outside the value chain (carbon credits, new removal technologies) 5. Initiatives to deepen collaboration with society 6. Q&A / Business card exchange

Jun 26, 2026

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[Seminar] Design and Operation of Civil Liability and Governance in AI Development and Use

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Jun 26, 2026

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Winning Through Era-Defining On-Site Improvements! AI Utilization Seminar for Automotive Parts Suppliers in Manufacturing Sites

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In this seminar, we will welcome Mr. Satoru Hayami from Waseda University, who will explain the latest trends in AI utilization in manufacturing, as well as the evolution of technologies such as agent-based AI and physical AI, and the opportunities and key points for practical application in the manufacturing industry. Furthermore, Mr. Tsubasa Shibata, representative of Next Opt, will introduce processes aimed at practical implementation, incorporating actual case studies from manufacturing sites. We hope you will envision the "potential for AI utilization in your company" and take home hints that will lead to improvements in your operations starting tomorrow. We look forward to your participation.

Jun 26, 2026

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You can do things like this! RPA "WinActor" - [WinActor Automated Execution] Task Scheduler Edition -

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☆ Date and Time ☆ Ongoing until August 31, 2026 (Monday)   https://www.nttd-bb.com/event/smn20260831c.html?utm_source=ipros&utm_medium=other&utm_campaign=20260625_sales ☆ Venue ☆ Online Seminar, Free Participation Fee ☆ Seminar Content ☆  Are you manually executing WinActor scenarios every time?  This seminar is for customers like you!  In fact, by utilizing the Windows standard feature "Task Scheduler,"  it is possible to automate the execution of scenarios!  In this seminar, we will clearly introduce how to automatically execute WinActor scenarios at scheduled times.  The content is designed to be approachable even without specialized knowledge,  making it a recommended seminar for those who want to improve daily operations! <Target Audience> ・Those who want to deepen their knowledge of WinActor  ・Those who wish to automate scenario execution  ・Scenario creators without programming or system development experience

Jun 26, 2026

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