In 2026, changes in the awareness of music subscription services in Japan—new comparative standards based on pricing, communication environment, and sound quality.
Tokyo, May 18, 2026 - (JCN Newswire) - The use of streaming is steadily expanding in Japan's music distribution market.
According to the Japan Recording Industry Association's estimates for domestic music software and music distribution sales for the year 2025, published on March 4, 2026, the total domestic market is projected to be 398.8 billion yen, with streaming/subscription accounting for 137.736 billion yen and streaming/ad revenue for 20.22 billion yen. The presence of streaming in music distribution continues to grow.
While streaming is becoming the center of music distribution, the usage scenarios for users are also expanding. Music subscriptions are infiltrating various everyday situations, including use on smartphones while out, background music during remote work, playback on multiple devices, and the use of audio content including podcasts. The Ministry of Internal Affairs and Communications' survey on communication usage trends for 2024 also shows that digital devices such as smartphones and internet usage environments have become established as a foundation of daily life.

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