Co-creation proposal! Added 'Retail, Store, OMO × Optical Thin Films' as a technical trend keyword.
The retail industry is currently at a significant turning point. With the expansion of the e-commerce market, physical stores are increasingly required to provide "experiential value that cannot be achieved online." As the concept of "OMO (Online Merges with Offline)" permeates, eliminating the boundaries between online and offline and integrating customer experiences, a variety of devices such as digital signage, self-checkout systems, smart mirrors, AR fitting displays, and electronic shelf labels (ESL) are being rapidly introduced in stores. A common requirement for these devices is surface treatment technology that simultaneously achieves "visibility," "durability," "hygiene," and "design." Issues such as signage being hard to see due to reflections from store lighting, touch panels deteriorating quickly from scratches and dirt due to frequent customer contact, and the desire to project images onto the glass of display windows without compromising transparency are prevalent.
Chapter 1: Environmental Changes Surrounding the Retail and Store Industry and the Trend of OMO
Chapter 2: Optical Thin Film Technology Required for Store Devices in the OMO Era
Chapter 3: The Added Value Brought by Patterning Processing
Chapter 4: Towards Co-Creation with the Retail and Store Industry—The Value That Artisan Coatings Can Provide
Conclusion
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