Analysis of Demand for Flexible Display Market Applications 19

This report summarizes the current status and future of flexible displays, focusing on flexible OLED technology.

Mass production of foldable OLEDs is finally starting. In 2018, Royole began mass production of foldable OLEDs, but the product was at a bendable level. In 2019, Samsung released the Galaxy Fold, a foldable smartphone that adopted SDC's foldable OLED. This product can truly be said to be at a foldable level, and it marks the mass production of what can be considered the world's first genuine foldable OLED. The year 2019 will be called the year of foldables. The flexible OLED market continues to grow, primarily driven by Samsung and Apple. In 2018, two iPhone models adopted flexible OLEDs, and the supply volume also expanded. However, relying solely on Samsung and Apple, the expansion of flexible OLED supply is not expected to be significant. The trends in production and sales of flexible OLEDs by Chinese manufacturers will be key to market expansion. Although mass production of foldable OLEDs has begun, their contribution to the market is still small. The production and demand for flexible OLEDs among Chinese manufacturers will determine the success or failure of the flexible display market in 2019.

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