A Must-See for Small and Medium Enterprises! Case Study of a Kitchen Equipment Manufacturer: IoT × CRM Integration = Connecting 180,000 Customers and Sites with Approximately 6,000 Products Achieved.
This document is a case study on the implementation of "Salesforce's IoT Solution" by Fujimak Corporation, a manufacturer of commercial kitchen equipment. In addition to IoT data management and equipment management, we introduce initiatives aimed at providing the information necessary for HACCP operations, improving service maintenance efficiency, and enhancing customer satisfaction by integrating with CRM. [Salesforce IoT Solution is recommended for the following individuals] ■ Small and medium-sized enterprises considering business reform through IoT and CRM ■ Those who have implemented either CRM or IoT ■ Those who want to manage equipment and facilities while utilizing CRM simultaneously ■ Those who want to centralize and utilize all information due to labor shortages and globalization ■ Those who want to use a highly customizable CRM *For more details, please refer to the document. Feel free to contact us as well.
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【Background of Fujimac's Introduction】 ◎ The revision of the Food Sanitation Act in 2018 mandated HACCP, marking an era where ensuring the safety and hygiene of food is more critical than ever. ◎ There is a growing awareness of the automation of operations and energy efficiency of machines, advancements in globalization, and a diversification of customer needs in kitchen operations due to labor shortages. ◎ We have been exploring new business models to engage more closely with customers and provide services of greater value to them. *For more details, please refer to the materials. Feel free to contact us with any inquiries.
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Salesforce provides cloud-based CRM/customer management systems, SFA/sales support systems, and MA/marketing automation to over 150,000 companies worldwide. In Japan, it boasts numerous achievements and offers comprehensive solutions focused on management challenges specific to the manufacturing industry and small to medium-sized enterprises.
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