"Case Study Collection of K.K. Air Conditioning Clothing" [Currently Available for Free Distribution]

This time, Koji Ichigaya, the chairman and representative director of Kucho Fuku Co., Ltd. (Itabashi, Tokyo), will be featured on NHK General TV's "Gyakuten Jinsei," scheduled to air on Monday, July 12, 2021. The program will clearly introduce his tumultuous and unknown life story, from independence from a major corporation to the development of cooling clothing, over a span of 45 minutes. Please take a look. Broadcast date: Monday, July 12, 2021, from 10:00 PM to 10:45 PM "Program Content" JO1's Junki Kono is extremely excited about the coolness! The development story of fan-equipped work clothing, the savior of summer work sites. The bond between an inventor who persevered with his beliefs despite poor sales and his supportive family. And then, a surprising turnaround! Fan-equipped work clothing is rapidly gaining popularity in the scorching hell of summer work sites. It is a groundbreaking product that sends wind through a fan at the waist to keep the inside of the clothing cool. Koji Ichigaya, who developed it (73), is a somewhat unconventional inventor. He pushes forward to turn his outlandish ideas into reality but faces a series of failures and is treated as an eccentric. Even when he finally commercialized the product, it was deemed "uncool" and did not sell at all, forcing him into a life of poverty. The indomitable turnaround of Ichigaya, who continued to make improvements without giving up, deeply moved Yamazato and Anigami's Nagi!