Website Renewal Case Study Introduction [DESIGN α] UI/UX

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DESIGN Alpha

last updated：Apr 13, 2022

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We will introduce a successful case of website production that achieved a 170% increase in page visit users and a 199% increase in catalog requests.

At DESIGN α, we provide a comprehensive service centered around UI/UX design, covering everything from UX research to analysis, strategic planning, and website production. As an example, we would like to introduce a case study from Pamouna Co., Ltd. 【Results After Renewal】 - Overall website visitor numbers increased by 143% - Repeat user numbers on the website increased by 136% - Catalog requests increased by 199% - The number of Instagram hashtags increased by 174% - The number of visitors to product category pages increased by 170% - The transition rate from product categories to store search increased by 16.3 points

Related Link - https://designalpha.jp/project/report/20211028/

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basic information

Success Case of Website Renewal: Pamouna Co., Ltd. 【Results After Renewal】 - Overall website visitor numbers increased by 143% - Repeat user numbers on the website increased by 136% - Catalog request numbers increased by 199% - Number of Instagram hashtags increased by 174% - Visitor numbers to product category pages increased by 170% - Transition rate from product categories to store search increased by 16.3 points 【Purpose of Renewal】 - Support for customer acquisition through improved information design of the website - Clarification of value proposition 【Process】 1. Hearing 2. UX Research 3. UX Design 4. Production / Development 【Main Activities】 UX Research - Market and competitor analysis - Heuristic evaluation - Ethnographic research - User interviews - Persona and empathy mapping - Customer journey mapping UX Design - Strategic design - Usability testing - Website design and layout - Production and development (Agile)

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Applications/Examples of results

Main Services / Examples of Achievements - New business development and existing business improvement through UX strategy - UI/UX design - User interviews - Ethnographic research (such as store research), market research, competitive analysis - Usability testing - Persona and customer journey design - Planning, design, development, and operation of websites and web services - SEO improvement - Digital marketing - DX (Digital Transformation) - Support for recruitment initiatives - App development - System development

Detailed information

Catalog request numbers increased by 199%.
The total number of visitors to the website increased by 143%, and the number of repeat users increased by 136%.
The number of users visiting the product category page has increased by 170% compared to before the renewal.
Established a referral marketing system, increasing the number of hashtags by 174%.
The transition rate from product categories to retailer search has increased by 16.3 points compared to before the renewal.