We can provide comprehensive support from planning and marketing of new products utilizing your company's technology to product development and mass production technology development.
The development of products in new fields and new applications differs significantly from product development in existing fields. If you are struggling with product development in new fields or new applications, please feel free to consult with us. During my time at a company, I faced many challenges while promoting new business development as a director and executive officer. These challenges can be broadly categorized into two areas. The first is a technical issue. It involves formulating strategies and tactics that do not fall behind competitors and developing the necessary technologies. In my case, I created a development plan aimed at improving the performance and productivity of existing products to surpass current manufacturing methods. This is because new entrants face the burden of new capital investments. The challenge is that solutions cannot be found solely through our own technology. Therefore, I considered open innovation. Identifying the right technology to win against competitors and selecting partners is crucial. The second issue is internal. New fields lack connections within the company, and no one is willing to cooperate. Additionally, they are not evaluated based on sales or profits. It is important to help the management understand this in order to continue development. When you launch the new products you have conceived, we will support you in process design and process development to ensure that you do not fall behind competitors in terms of quality, cost, productivity, and takt time.
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basic information
I have been a member of the Corporate Production Technology Development Department at Furukawa Electric Co., Ltd. for 26 years, serving as the head of the Production Technology Development Center for 5 years. I was involved in the development of mass production and inspection equipment for all four business segments of Furukawa Electric. Additionally, I was appointed as a director and executive officer to help rebuild the subsidiary Tokyo Special Wire Co., Ltd., successfully completing the reconstruction in three years. Currently, the company has achieved an operating profit margin exceeding 10%, making it the top company in the wire industry in terms of profitability. After the reconstruction, I was responsible for expanding the business that had been downsized for the rebuilding. I selected four areas where I could leverage our technology and my experience in conjunction with existing businesses and downstream sectors in growth areas, overseeing everything from product planning to product development, technology development, marketing, and business planning within the research and development department. I dedicated about four years to developing new businesses, but faced challenges related to technical issues and internal cooperation and support, which made progress difficult. Ultimately, I was unable to launch new products during my tenure. However, I learned the following: 1. There is insufficient information on customer requirements and needs in new fields. 2. There are processes that cannot be addressed with our technology. 3. There is little internal cooperation. I would like to support others who are facing similar challenges.
Price information
Consultations are free. The paid services are as follows: 1. Spot service: Hourly service (minimum of 1 hour, additional time in 10-minute increments) 2. Outsourcing service: Business outsourcing for technical research, preparation of specifications, design documents, and blueprints 3. Technical advisor/consultant service: Content determined by contract (minimum of 3 months)
Delivery Time
Applications/Examples of results
Consulting project for new product development in a new business: 1 case Technical advisor project for new application development: 1 case Technical advisor project for new process development: 1 case Consulting project for quality improvement: 1 case Spot consultations: 56 cases (including the site of registered technical advisors) Commissioned research: 4 cases
Company information
The D&T Lab focuses on supporting research, development, design, and prototyping for manufacturing process engineering (design) and production technology development (technology). Particularly in the case of new businesses, it is necessary to introduce technologies that the company does not possess and to select and collaborate with partner companies. By utilizing so-called open innovation, we aim to shorten the marketing and product/service development periods, facilitate early entry into new fields and applications, and establish a unique strategy for the company using that information and technology to promote the business in earnest. Once we reach that stage, operations can be managed similarly to existing businesses. Therefore, the challenges of new ventures depend on how efficiently and effectively we design the entry stage. At that stage, it is necessary to gather information and technologies that the company does not possess and to make choices that are suitable for the company. I have experience in the development and launch of mass production equipment and the introduction of new products into factories. From the successes and failures I encountered, I have learned how to design mass production lines and introduce new products in my own way. Additionally, I possess processing techniques for various materials such as copper products, compound semiconductors, quartz glass, and plastics. I will contribute using the insights gained from these mass production technologies and material processing techniques.
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