You will learn a way of thinking suitable for the service era, enabling you to create new plans and designs.
As you know, due to the impact of the COVID-19 pandemic, we are entering an era where people place more emphasis on the richness of the heart rather than material wealth. It is no longer guaranteed that good products will sell simply because they are well-made; it is necessary to provide new value that includes this aspect. Service design makes this possible. On June 14, we held the second installment of our lecture series "Service Design Thinking and Business Creation," which will take place on July 23 and 30 (online via Zoom). This time, we will focus on "Service Design Thinking," and the author will introduce each method one by one. Anyone, even those without specialized knowledge, can participate easily. We will introduce various brainstorming methods related to not only traditional hardware but also software concepts, as well as how to create services in the service era. For more details, please visit the URL below. https://www.website.hal-design.com/blog
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basic information
Content of "Service Ideation Methods" (Text: Toshiki Yamaoka, ed., Service Design Ideation Methods, Ohmsha, 2200 yen) - Ideation from keywords (5W1H1F1E, etc.) - Ideation from field research (observation methods, etc.) - Ideation through collaboration (brainwriting, etc.) - Ideation from frameworks (task scene ideation methods, etc.) - Ideation by changing the level of abstraction (REM, etc.) - Ideation according to the design process (new design ideation methods, etc.)
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(For reference: Text: Toshiki Yamaoka, Creating Business through Service Design, Gihoudou Publishing, 1980 yen) Chapter 1: The History of Design and Service Design Chapter 2: Creating Business Chapter 3: Idea Unit (1) (Generating Ideas from Scratch) Chapter 4: Idea Unit (2) (Three Methods: Generating Ideas from Existing Products and Systems) Chapter 5: Idea Unit (3) (Generating Ideas from Business) Chapter 6: System Unit Chapter 7: Business Model Unit Chapter 8: Evaluation Unit Chapter 9: Case Studies
Company information
HAL Design Research Institute Co., Ltd. is a company that conducts analysis, design, engineering, and consulting based on various measurements and measurement data. Our main product is the "Markerless 3D Motion Analysis System." We also offer a variety of other measurement services, so please feel free to contact us if you have any requests.
