I think many companies create a "comprehensive catalog" once a year or every few years. How about taking a moment to review it?
The soaring prices of raw materials show no signs of stabilizing. Despite the effort put into creating the "catalog," some companies are incurring costs to produce a "price booklet" for price revisions, while others, despite having stock, are discarding it to create new materials. On the other hand, creating a catalog, especially a "comprehensive catalog," is quite challenging. The more products there are, the more staff are involved, and the more inquiries are made to the creators. I often hear from responsible parties that "when it comes time to create the comprehensive catalog, it becomes a heavy burden." Therefore, it might be worth considering whether it is still appropriate to create the catalog in the same way as before, especially during this time.
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Paper catalogs cannot be updated once they are printed. If they become outdated, they may need to be discarded. In this fast-paced era of commerce, is it sufficient to publish once a year? Additionally, discarding something created with cost and resources may pose challenges from an ESG management perspective. Have you ever experienced the inconvenience of being handed a heavy catalog at a trade show? Isn't it also difficult for the salespeople who have to carry them? Many of you may have encountered mistakes in a catalog that took a lot of effort to complete, and while it may not warrant a reprint, there have likely been instances where correction sheets were inserted or stickers were applied to thousands of copies.
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Usually, I recommend thinking primarily about the web and creating databases with a web-first approach. By managing everything in a database, I believe issues like correction sheets will significantly decrease. Printed catalogs can be produced in small batches with the latest content only when needed. When a "comprehensive catalog" is required, it can be created as "comprehensive," and conversely, a "customized catalog" can be made that includes only the parts necessary for the customer. (Customer Feedback) - I always dreaded the annual catalog production. The repeated adjustments with related departments, the ongoing revisions, and in the end, I didn't even know what had been corrected, leading to a time-out for printing and delivery. Just when I thought it was finally done, there were major mistakes, and I was overwhelmed with correction work; it was a job I absolutely did not want to do. However, by using Kenbunsha's services, I was freed from this burden. Since the data is centralized, simply correcting the original data reflects the changes, which gives me peace of mind. Additionally, automatic typesetting has also helped reduce costs.
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Kembu Co., Ltd. is a printing company that provides optimal solutions to the problems faced by our customers and works towards solving social issues. Our mission is to "solve social issues with effective design," and we offer a one-stop service. We support customers not only in our bases in Tokyo and Osaka but also nationwide. There is an abundance of information surrounding us. Furthermore, the complexity of products and services has increased the volume of information, and the diversification of information dissemination through social media has heightened the risk of important information being buried or not communicated correctly. To address this social issue, Kembu Co., Ltd. provides "effective design." To date, we have been able to assist in solving the problems faced by social insurance organizations, mega banks, major life insurance companies, and manufacturing clients through "effective design," albeit in a small way. Kembu Co., Ltd. offers this unique service that cannot be found elsewhere.
