Eye Tracking Mobile Eye Mark Recorder 'EMR-10'

Our company has held several seminars on emotional analysis using eye-tracking devices. This time, we are pleased to announce that we will be hosting a seminar in Nagoya for the first time. If you are interested in research using pupil response, please join us. 【Participation Fee】Free 【Content】 　■ Introduction to eye-tracking products 　■ Case studies presented by KIKURA 　　1. Basics of emotional analysis 　　　・Relationship between pupil response and brain waves or facial expressions 　　2. About pupil response 　　　・Differences between eye-tracking and attention (pupil) 　　3. Measurement methods 　　　・Overview of the emotional analysis system 　　4. Principles of pupil response analysis 　　　・Calibration methods 　　　・What attention means 　　5. Introduction of experimental examples of pupil response 　■ Demonstration of the KIKU-NAC system 　　　・Demonstration using actual content 　　　・Exhibition of KIKU-NAC system equipment

NAC Image Technology will exhibit at the "Automotive Engineering Exposition 2024 YOKOHAMA" held at Pacifico Yokohama from May 22 (Wednesday) to May 24 (Friday), 2024. We will showcase visualization methods used in automotive development utilizing "high-speed cameras," "gaze measurement devices," and "motion capture," as well as our unique quantitative analysis system based on years of image analysis technology. We will propose measurement tools suitable for improving "safety," "fuel efficiency," and "comfort" through video analysis. Additionally, we will display the Active Safety (AD/ADAS) testing evaluation tools from the German company MESSRING. We sincerely look forward to your visit.

In this seminar, we will introduce how the movement of the pupils affects emotions and interests using the KIKU-NAC system, focusing on the following two themes: - Does pupil dilation contribute to the feeling of attraction? - When analyzing pupil responses while separating "shizuru-kan" into auditory and visual components, can we gain new insights? Additionally, we will provide information on experimental results and applications regarding methods to generate interest and curiosity. If you are interested in research using pupil responses, please join us.

■ Seminar Overview Pupil response is one of the psychological and physiological reactions and serves as a valuable source of information about a person's inner state. In this seminar, we will provide a detailed explanation of the procedures for analyzing pupil responses. The analyzed data obtained from pupil responses can be utilized in a wide range of fields, including healthcare, medical applications, content evaluation, education, mobility comfort, mobile and game content, consumer behavior, occupational safety and suitability assessment, and specialized research projects. If you are interested in research using pupil responses, please join us.