A case study of centralized management of promotional content that achieved overall performance improvement for the company.
We would like to introduce a case study on the implementation of the digital asset management system "CIERTO" at Mouse Computer Co., Ltd. In the production environment for various promotional content such as catalogs, POP, web, and commercials, we have built an environment where internal stakeholders can view, obtain, and share data online, centered around the core functionality of "centralized data management and tagging." This has led to improved productivity in the content production environment. With the establishment of a robust copyright management system, including the automation of permission management and download control, as well as the construction of application workflows, we are also preventing misuse and leakage of data.
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**Overview** ■Issues - As the company grows, the increase in production materials has reached the limits of data management on the file server. - Frequent requests for data from the sales department have led to the burden of searching and providing data. - The absence of data usage deadlines and copyright management systems has created risks of misuse and leaks. ■Results - Centralized management of promotional materials and production data has enabled online data sharing within the company. - The sales department can handle data searching, conversion, and issuing shareable URLs, streamlining sales and promotional activities. - Automation of permission management and download control, along with an application flow, has established a robust copyright management system. *For more details, please refer to the PDF document or feel free to contact us.*
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Applications/Examples of results
【Main Utilization Methods】 ■ Management of promotional content that accommodates various channels ■ Image and video conversion & trimming on web browser screens ■ Thorough guidelines for content utilization ■ Approval workflow that realizes business efficiency *For more details, please refer to the PDF document or feel free to contact us. 【Achievements】 ■ Mouse Computer Co., Ltd. *For more details, please refer to the PDF document or feel free to contact us.
Company information
Our company provides IT solutions that support content production environments centered around Digital Asset Management (DAM). By offering IT solutions that support the diversifying media and content production environments, we enhance productivity in media production for corporate promotions and marketing activities, as well as streamline content management and production workflows in the media and entertainment sectors.
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