[Security Measures] Variable Holographic Labels × Online Authentication
SCRIBOS PrioSpot(R) / SCRIBOS VeoMark(R)
For visual checks at customs and similar locations! An online authenticity verification that combines unique variable holographic labels and QR codes, no app required.
Attention those troubled by counterfeit products in overseas exports! No dedicated app required. You can easily verify genuine products using your smartphone. SCRIBOS's PrioSpot(R) and VeoMark(R) are variable numbering holographic labels. This solution performs authenticity verification through a combination of the label's information and a two-dimensional code. By scanning the two-dimensional code with a smartphone, users can compare the variable number displayed on the authentication screen with the variable number on the label, making it a straightforward and clear authentication system accessible to anyone. Since users can perform the verification visually, it is easy to check in various situations, including customs. The variable holographic labels contain hidden information that is not visible to the naked eye, which can only be verified with a dedicated device, allowing for security level settings based on the user's hierarchy. PrioSpot(R) is a security label equipped with the highest level of anti-counterfeiting features. VeoMark(R) is a standard type widely adopted around the world. Both services are extensively used in countermeasures against counterfeit automotive parts, among others.
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basic information
By scanning the QR code, product users can obtain valuable and timely feedback for brand companies. - Product users scan the QR code with their smartphone camera app. No dedicated app is required. - They compare the holographic label attached to the product with the variable number displayed on the smartphone screen. - If they match, tapping [YES] completes the verification of the genuine product. Scrolling the screen allows for promotional activities through a promotion button. - If they do not match, tapping [NO] indicates a counterfeit product. Product users can report directly to the brand company by attaching purchase date, store information, and actual photos. - The scanned information is automatically accumulated in the database. - Individual reports from product users will save detailed photos and purchase store information, making it effective for taking specific actions such as investigations.
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Applications/Examples of results
<STELLANTIS Case Study> - Adopted the VeoMark® solution since 2017. - Protected over 525 million spare parts cumulatively (as of October 2023). - Utilized SCRIBOS's B2B order processing platform. Provided a security label order management system to suppliers in 40 countries and 1,500 companies. - Successfully recovered partial sales and profits that were lost due to counterfeiting.
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Company information
KURZ is a world-leading expert in thin-film technology with more than 5,800 employees, great innovative strength, and numerous international locations. Our customers include the largest brands and companies in the world - from the automotive industry, consumer electronics, food & beverages textiles, luxury goods, health and beauty, to product and counterfeit protection. As an innovation leader and service provider, we provide creative solutions for a wide range of challenges. Above all, our employees and their dedication and extensive know-how make the difference. The KURZ Group operates more than 50 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA. With a global network of subsidiaries, representatives, and sales offices, we ensure short paths, reliable delivery, and individual on-site support.