[Case Study] TOKYO BIG HOUSE Co., Ltd.

Honing the ability to draw out the potential desires of customers who want to own a home!

We would like to introduce a case study of our product "Reflector" implemented at TOKYO BIG HOUSE Co., Ltd., which focuses on planning and selling highly designed single-family homes primarily in the Tokyo metropolitan area. The company's challenge was the gap in dialogue skills between experienced staff and newcomers, which could not be bridged. They believed it was necessary to create a structured sales organization that everyone could engage with, and began developing talk scripts a few years ago. Subsequently, as part of their system development, they introduced our product to advance the curriculum for training, aiming for "all sales staff to be able to engage with customers at a high level." [Challenges] ■ The gap in dialogue skills between experienced staff and newcomers could not be bridged. ■ The content and points discussed were being taught in a manner akin to the transmission of artisan skills, where staff were told to "first look and memorize," and supplementary explanations were given verbally, leading to a lack of accurate sharing among all members. *For more details, please refer to the PDF document or feel free to contact us.

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