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Are you struggling with 'new customer acquisition not going well'? According to a survey of business owners and sales executives, the overwhelmingly top response to sales challenges is that 'new customer acquisition is not going well.' Why is new customer acquisition such a significant theme? It is because the Japanese market has entered a mature phase rather than a growth phase, and in most industries, competition for customers has begun, making it impossible to grow solely with existing customers. As a result, business owners and sales managers set 'new customer acquisition' as a policy and instruct their subordinates to 'do it.' However, when comparing sales to existing customers and new customer acquisition, the latter is overwhelmingly more difficult. Subordinates who do not know the 'how-to' make excuses by saying they are 'busy with sales to existing customers' and are reluctant to pursue 'new customer acquisition.' *For more details on the column, please refer to the related link. For more information, feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.