What is upselling? A thorough explanation of successful and unsuccessful examples of increasing customer value!
Introducing the essential information and key points to keep in mind when implementing upselling!
To increase sales performance, it is effective to encourage customers to purchase higher-priced products, thereby uniformly raising the customer unit price. However, to raise the customer unit price or encourage switching, sales skills and know-how are necessary. In this context, an effective marketing strategy is the method known as "upselling." This article will focus on the basic information that should be understood when implementing upselling, key points for its introduction, and examples of successful and unsuccessful initiatives. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.