How far can we promote 'advertising expressions'? - The scope of efficacy and effects of cosmetics -

[Cosmetic OEM] "Advertising Claims" How far can we go? - The Scope of Efficacy and Effects of Cosmetics -

Do you know how far you can go in advertising the efficacy and effects of cosmetics as "advertising expressions"? The "Act on Securing Quality, Efficacy and Safety of Pharmaceuticals, Medical Devices, etc." (abbreviated as the Pharmaceutical and Medical Device Act, or PMDA), which also defines the difference between "cosmetics" and "quasi-drugs," stipulates 56 items regarding the scope of effects and efficacy of cosmetics. It is not permissible to claim effects or efficacy that fall outside this scope. Although the expressions of efficacy and effects are strictly limited, this is because the intended use of cosmetics is defined by the PMDA as "maintaining healthy skin," and it is necessary for their effects on the skin to be mild. However, it is not mandatory to use the words in the regulations verbatim. While rephrasing that exceeds the scope of the regulations is not allowed, rephrasing that stays within the regulations is possible. Therefore, writing techniques that convey the appeal of the product within the regulatory framework become important. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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