Supported BtoB promotions for 6 companies through a manga advertising project. Acquired 650 sales leads in 2 months.
We would like to introduce a case study of a manga produced for the web media "Business + IT," operated by SB Creative Corporation, which disseminates information related to corporate management, DX promotion, and IT utilization. The company conducts 1,800 web promotions and event attractors annually, guaranteed by the number of leads acquired. However, they have recently felt challenged by the overwhelming amount of content available online, making differentiation difficult. After implementation, the content became clearer and more engaging, resulting in a significantly higher conversion rate on the second page and beyond compared to other articles. Within just two months of starting, the overall project generated 650 sales leads. Our company provides total production from planning to operation, starting with manga, to solve corporate challenges. [Challenges] - Recently, there has been an overflow of content online, leading to difficulties in differentiation. - There was a desire for menu options beyond tie-up articles and white papers. - They wanted to develop content that could acquire more sales leads. - They aimed to appeal to readers regarding the "Electronic Bookkeeping Preservation Law" from a different angle to elicit a response. *For more details, please refer to the related links or feel free to contact us.
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【Feedback】 ■The conversion rate from the second page onward has been significantly higher compared to other articles, and within just two months of starting, we have acquired 650 sales leads across the entire project. ■18% of the viewers are executives such as CEOs and CFOs, which has attracted interest from a wide range of business professionals. *For more details, please refer to the related links or feel free to contact us.
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Our company, with the corporate philosophy of "Changing emotions and actions through manga content," established the "advertising manga" business in 1988. We have a wide range of experience in producing manga for advertising, recruitment, internal manuals, and business books, boasting approximately 2,000 companies and 10,000 production achievements. If you are considering manga production, please feel free to consult with us.