[Case Study of Manga Content Introduction] Sharp Corporation

Using influencer manga artists led to a double-digit growth in site traffic! Creating real and interesting manga.

We would like to introduce a case study of the implementation of "manga content" at Sharp Corporation. For the promotion of the cooking appliance Healsio "Hot Cook," a total of 12 pieces were created, featuring the product usage experiences of the manga artist themselves and product usage episodes collected from users on social media, which were published on Instagram and a special website. With about half the cost of traditional promotions, the number of site referrals saw double-digit growth, and there have been voices from employees in other departments expressing a desire to use manga for their own promotions after seeing the manga. [Case Overview] - Objective: Promotion of the cooking appliance Healsio "Hot Cook" - Challenge: The explanation of features for appliances tends to become complicated - Result: The number of site referrals saw double-digit growth *For more details, please refer to the related links or feel free to contact us.

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