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Companies that have been established for over 10 years invariably possess unique technologies. It is because of these technologies that they have been able to operate for a decade. The perspectives on these unique technologies include: - Technologies for producing goods - Technologies for creating services - Specific technologies in individual fields - Core technologies There are two approaches to competition: "fighting to overcome weaknesses, which is a battle to bring negatives to a zero base," and "fighting to enhance strengths, which is a battle that can build upon positives." Fundamentally, it is easier to achieve results by focusing on strengthening one's advantages. The key point in this approach to competition is unique technology. - Unique technologies that are not found or cannot be replicated anywhere else - Unique technologies that exist in other companies but are outstanding or superior Identifying these unique technologies is one method of strategic development. Because unique technologies enable services that differ from competitors, the greater the number of unique technologies, the better the conditions for winning in competition.
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