[Column] Growth Trajectory of Small and Medium-sized Enterprises 5: Expansion Growth Phase

I would like to introduce a column article.

■Expansion Growth Period The expansion growth period refers to a company that has broken through the billion-dollar barrier and aims for three billion. It actively promotes multifaceted development centered around the power of its management. This multifaceted development involves the expansion of branches, stores, and areas. Therefore, it is inevitable that gross sales will increase. However, when growing from one billion to three billion, the internal structure of the company often does not keep pace. Inevitably, a tendency for "expansion" precedes the growth period. In cases aiming for three billion, the company lacks the pieces of a shogi game, such as gold, silver, rook, and bishop, resulting in a "king and pawn management style." If the king stumbles, everyone stumbles, creating instability; however, on the other hand, there is also momentum as a company. If the current president feels, "My company is at eight billion, and I want to somehow break through ten billion," then as a manager, they must challenge themselves in their role as a leader.

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