[Smoke Clear Introduction Case] Bistro Gomaya, Shinjuku Sanchome Store

A case where non-smokers bring smokers to the store, making it such a place!

We would like to introduce a case study of the smoking booth "Smoke Clear" implemented at Bistro Gomaya, Shinjuku Sanchome branch. The company had previously maintained a completely non-smoking policy, but due to a significant drop in sales, they felt a sense of crisis. They thought, "We need to take some measures," and decided to introduce our product, which requires no construction. Since the implementation, the number of regular customers has increased. Notably, a significant change is that non-smokers have started bringing smokers to the restaurant. [Case Overview] ■ Challenge: Measures to address sales decline due to complete non-smoking policy ■ Results - Non-smokers developed the image of our restaurant as a place where "it's okay to bring smokers." - Customers brought in new customers, leading to them becoming regulars. *For more details, please download the PDF or feel free to contact us.

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