Regarding important decisions such as strategies and development themes, be aware of cognitive biases and conduct multifaceted analysis and discussions.
When deciding on the policies for new business ventures and development themes, what do you keep in mind? I believe selections are made based on analysis results from perspectives such as market needs and effective utilization of existing technologies. When determining the company's policies, it is important to have a more multifaceted judgment, not limited to established routes. One factor that hinders multifaceted judgment is cognitive bias. Cognitive bias is the phenomenon of making irrational judgments that are skewed due to preconceived notions based on intuition or past experiences. Now, let me introduce an example of cognitive bias that occurred in an actual development setting. *For more details about the blog, you can view it through the related links. Please feel free to contact us for more information.*
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Our company responds to the need to immediately realize business expansion using core technologies as a weapon by providing new product development consulting, technology strategy consulting, training, and seminars through a lean startup approach that enables "innovative products to launch quickly." We support the investigation and resolution of various issues related to new business and new product development using core technologies. Please feel free to contact us if you have any requests.
![[Case with Video Explanation] Sanitary Dispenser - Mustard Filling](https://image.mono.ipros.com/public/product/image/95c/2001474448/IPROS17376575020375743285.jpg?w=280&h=280)
