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  6. Marketing-related glossary "A/B Test"

Marketing-related glossary "A/B Test"

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last updated:Apr 21, 2025

感性AI
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Identify effective catchphrases and designs! It is possible to encourage user behavior.

A/B testing is a widely used method in web marketing aimed at improving the conversion rate (CV rate). In this method, different designs, catchphrases, and other variables are prepared as multiple variations, which are then randomly presented to users. Afterward, the effects of each variation are compared to identify the elements that are expected to be successful. *For detailed information on the glossary, please refer to the related links. For more information, feel free to contact us.*

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Marketing-related glossary "A/B Test"

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感性AI

感性AI

IT/Telecommunications

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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.

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