Introducing marketing that emphasizes sensory value that can be felt through the five senses!
Emotional marketing refers to a marketing approach that emphasizes sensory value, such as beauty, emotion, and empathy, which can be felt through the five senses, in addition to the traditional values of functionality and quality in products. In today's world, where commoditization is accelerating, it has become necessary to provide values that consumers require beyond just functionality and quality. Emotional marketing, through sensory value, can enhance brand strength and create a competitive advantage. *For detailed information on the glossary, please refer to the related links. Feel free to contact us for more information.*
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.