Data analysis in marketing! Explanation of the target, types of data, and representative analysis methods.
As various aspects of consumer behavior are being replaced by digital environments, the amount of data that companies can obtain about customers and users has dramatically increased. Data analysis in marketing has generally been conducted through statistical analysis of survey data, but as the types and volumes of data handled have increased, it is necessary to pay attention to the diversification of data analysis methods. This article will explain the subjects of data analysis in the marketing field, the types of data, and representative analysis methods. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.