Introducing ways to utilize it as a marketing tool.
This book explains the reasons why "Ipros," a BtoB lead acquisition site, is chosen among various marketing strategies such as SEO measures, listings, direct mail, and exhibitions.
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【Table of Contents】 - Common Challenges in BtoB Business - What is Ipros? - Other Common Concerns - Concerns about the Quantity and Quality of Inquiries - Concerns about How to Utilize the Company Website - Concerns about Sales Activities - Concerns about Effective Promotion Methods
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