We support promotional activities such as product PR and app downloads at supermarkets, convenience stores, department stores, restaurants, and mass retailers!
**What is NFC...?** It is a wireless short-range communication standard co-developed by Sony and NXP Semiconductors. It allows data reception on smartphones without the need for app downloads! You can simply hold your smartphone to jump to a URL! It is commonly used in everyday items such as transportation IC cards like Suica and PASMO, My Number cards, credit cards, and mobile wallets. **Comparison with QR Codes** ■ Because there are fewer reading actions, the number of reads increases, leading to higher usage rates. QR Code (4 actions): Start smartphone → Launch app or camera → Focus → Tap URL NFC (2 actions): Start smartphone → Hold up **Phoenix's NFC Services** We sell NFC media such as labels and cards, and provide equipment and software for printing and writing to NFC media. We also offer services for printing and encoding NFC media (including ancillary tasks such as attaching to POPs, posters, and backing materials). **Examples of NFC Utilization in Stores** ■ Product Promotion ■ App Downloads ■ Campaigns ■ Wi-Fi (automatic input of ID and password)
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■Product PR ■App Download ■Campaign ■Wi-Fi (Automatic input of ID and password) ■Restaurant Menu ■Coupon
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In recent times, the labeling of information necessary for identifying and managing people and goods has become essential in various situations. Since its founding in 1984, the Phoenix Group has been responding to all customer needs with the "printing technology," "paper transport technology," and "automatic identification technology" that we have cultivated.
