[Column] The Necessary "Thinking" Methods for Design Engineering

In the 4th session, we will focus on "creative thinking methods" and explain sdtech's approach to design engineering!

Traditionally, the fundamental strategy that has been emphasized in planning our company's products and services has often focused on "differentiation" from competitors' products and services, or on how to maintain "superiority." It was an era where employees dedicated their efforts to preventing commoditization in a saturated market. Times have changed, and the environmental destruction caused by "mass production," "mass consumption," and "mass disposal" has become a concern for responsible societies and companies that connect with younger generations, leading to a reevaluation of the purpose of corporate existence. Moreover, seemingly similar digital products are being disseminated through smartphones and video streaming, and some may be frustrated by advertising strategies that seem to deceive users' points of contact. *For more details on the column, please refer to the related links or download the PDF. If you have any questions or concerns, please feel free to contact us.*

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