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  6. The "three roles" of video in content marketing.

The "three roles" of video in content marketing.

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last updated:Jul 28, 2025

北斗社
北斗社
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I will explain branding videos, service introduction videos, and how-to videos!

In content marketing, videos mainly serve three roles: "branding videos," "service introduction videos," and "how-to videos." After clarifying your company's objectives, let's determine which type of video is most suitable. Video content can also be utilized for corporate branding. One advantage of video is its ability to appeal to the intuitive aspects, allowing for the communication of more information, making it a suitable means for corporate branding. However, there are not infrequent cases where the message is conveyed in a way that differs from the company's intentions. Therefore, it is important to clearly define "what kind of target the video is aimed at" and "what purpose it serves" in advance. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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The "three roles" of video in content marketing.

?~?用画像 動画コンテンツマーケティングが注目される理由.png
?~?用画像 動画コンテンツマーケティングが注目される理由.png
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北斗社

北斗社

IT/Telecommunications

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Our company started as a printing business and has since expanded its operations to meet customer demands by offering planning and production for various media such as web and video, services compatible with smart devices, variable printing and individual delivery that goes beyond on-demand, and more, continuing to grow while broadening our scope of work. We provide services in collaboration with partners to help solve our customers' challenges.

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