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  6. Is extensive free description in online research a good thing or not?

Is extensive free description in online research a good thing or not?

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last updated:Aug 08, 2025

アスマーク
アスマーク
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New possibilities in the age of AI! The conventional wisdom has been that "excessive use of free text should be avoided."

We often receive inquiries about wanting to use free text responses in online research to gather a wide range of real opinions from consumers while keeping costs down. However, from a researcher's perspective, this is not simply a straightforward 'yes' and is a very challenging topic. Traditionally, in quantitative research like online surveys, the frequent use of open-ended questions has not been recommended. There are several clear reasons behind this. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

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自由記述の多いネットリサーチは是か非か?.png

Is extensive free description in online research a good thing or not?

自由記述の多いネットリサーチは是か非か?.png
自由記述の多いネットリサーチは是か非か?.png
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*You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

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アスマーク

アスマーク

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Our company conducts net research operations, recruiting (participant recruitment for group interviews, venue surveys, etc.), and more. If you have concerns such as "I don't know what kind of research to conduct," "I want to know what can be done with surveys," or "I need data to support my claims," please feel free to consult with us. Additionally, we also conduct participant recruitment for academic research and clinical trials. We recruit participants based on research themes from over 16 million registered individuals, including our partner panels. The composition of the panels covers all of Japan, primarily focusing on Tokyo and Osaka, and we have a wealth of experience with the elderly demographic. *Please note that we are unable to assist with clinical trials.

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