Case study of AI utilization in package research: Public disclosure of the design process for beverage cans.
Introducing deep dives into concepts, market research, package testing, and the extraction of improvement measures!
The strategy of package design that is essential for attracting consumers' attention and prompting them to pick up products among the countless items lined up on the shelves of supermarkets and convenience stores. Especially in the case of beverages, packaging serves as the "face" of the product, not only shaping the brand image but also directly appealing to consumers' visual senses and emotions, significantly influencing the repeat purchase rate. Therefore, rather than relying on vague impressions, it becomes extremely important to evaluate packaging from multiple perspectives and scientifically analyze consumers' sensibilities through "packaging research." This article focuses on the package design of beverage cans and introduces effective case studies of packaging research using the AI tool "Kansei AI Analytics," which has learned from consumer survey data. *For more details, please refer to the related links. Feel free to contact us for further information.
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.
