Strengthen your business with your own brand! Essential knowledge about 'Brand Basics' you should know.
To strengthen brand power, understand the basics of the brand. [Basic knowledge materials are being provided.]
Since it's a B to B company, there's no need for a brand. As a small to medium-sized enterprise, we can't create a brand. These are common sentiments we hear. However, regardless of industry, business type, or size, it can be said that strong companies with competitive power possess brand strength. To strengthen brand power and make a company or business robust, it is important to understand the functions and roles of a brand. This document summarizes the fundamental knowledge necessary for enhancing brand power. *If needed, we can provide explanations on the web. ≪Contents of the document≫ Functions and roles of a brand Brand strategy and branding Branding and its basic steps Business strategy and brand strategy, branding Essentials of brand marketing Basic steps of internal branding For more details, please view the PDF data from "Catalog Download." We also welcome any questions or consultations regarding branding, so feel free to contact us.
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basic information
**Main Business of Our Company** - Creating a foundation for branding (formulating strategic hypotheses, basic policies, etc.) - Creating the "face" of the brand (creative work / visualization, verbalization) - Supporting internal revitalization (internal branding) - Providing advice on branding **Items for Implementing Strategic Branding** - Corporate branding - Visionary branding - Internal branding - Product branding - Logo design development and VI (visual identity) construction - Formulating brand marketing policies - Formulating brand communication policies - Supporting brand management - Producing websites, brand movies, and communication tools *For more details, please refer to the PDF data available for download in the "Catalog Download." We also welcome any questions or consultations regarding branding, so please feel free to contact us.*
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**Main Companies Involved in Branding** Aisin Seiki, Asahi Kasei, Asahi Kasei Construction Materials, Osaka Gas, Otsuka Pharmaceutical, Omron, Omron Healthcare, Kyocera, Gunze, Gekkeikan, Keihan Electric Railway, Shimadzu Corporation, Showa Shell Sekiyu, ShinMaywa Industries, Sumitomo Electric, Sumitomo Heavy Industries, Daiwa House Industry, Daiwa Roynet Hotel, Chubu Electric Power, Nippon Ham, Nankai Electric Railway, Mizuho Financial Group, Mizkan, Brother Industries, Murata Manufacturing, Yanmar, and others (many small and medium-sized enterprises). *For more details, please refer to the PDF data available for download in the "Catalog Download" section. We also welcome any questions or consultations regarding branding, so please feel free to contact us.*
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Company information
Our company is a brand consulting firm that supports the enhancement of corporate and business strength from the perspective of branding, with the theme of "strategic branding." Our services cover a wide range of areas, including the formulation of brand strategies based on business strategies, creative development, and internal brand penetration. We have assisted many large companies as well as a diverse array of industries and sectors in their branding efforts. If your company is considering or is already engaged in branding initiatives, we would be pleased to share our insights and expertise in branding to support your efforts.
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