Notice of the 2nd event "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value" to be held on May 13, 2026 (Wednesday).

Supporting the enhancement of corporate value through brand strategy towards the realization of a sustainable society.

In the energy industry, efforts towards sustainability are essential. As society's interest in energy continues to grow, brand strategy becomes important for enhancing corporate image and gaining trust from stakeholders. It is necessary to clarify the company's strengths and commitments and demonstrate contributions to society. 【Utilization Scenarios】 - Entry into renewable energy businesses - Development of environmentally friendly services - Strengthening corporate CSR activities 【Effects of Implementation】 - Increase in corporate value - Gaining trust from stakeholders - Establishment of competitive advantage

• Other services

We support the enhancement of employee motivation and the revitalization of the company, promoting sustainable energy business.

In the energy industry, efforts towards sustainability are essential as part of corporate social responsibility and for establishing a competitive advantage. It is crucial for each employee to understand the company's vision and recognize their own role, as this forms the foundation for sustainable business operations. Internal branding is necessary to enhance employee motivation and foster a sense of unity within the company, thereby accelerating efforts towards sustainability. 【Usage Scenarios】 - Entry into the renewable energy business - Development of energy-saving technologies - Initiatives to reduce environmental impact 【Effects of Implementation】 - Increased employee engagement - Strengthened corporate brand - Establishment of a sustainable business model

• Management consultant/Small business consultant

We will deepen employees' understanding of the brand and strengthen organizational capability.

In the real estate industry, gaining the trust of customers is crucial, and for that, it is essential for each employee to deeply understand and embody the company's brand. A lack of understanding of the brand can lead to the dissemination of incorrect information to customers and damage to the brand image. Internal branding supports the enhancement of employee motivation and revitalization within the company, and by deepening understanding of the brand, it promotes the acquisition of trust from customers. 【Usage Scenarios】 - Penetration of brand value in new condominium sales - Improvement of customer service quality in real estate brokerage - Enhancement of employee sense of belonging and motivation 【Effects of Implementation】 - Deepened employee understanding of the brand, enabling appropriate information dissemination to customers - Leads to gaining trust from customers and contributes to an increase in the contract rate - Improvement in employee motivation and fostering a sense of unity within the organization

• Management consultant/Small business consultant

We will deepen employees' understanding of the brand and promote quality improvement.

In the manufacturing industry, consistently supplying high-quality products is essential for gaining customer trust. Maintaining and improving quality requires each employee to understand the company's brand and share its values. Internal branding is an effective means to enhance employee motivation and raise awareness of quality management. Through internal branding, it is expected that employees will develop a sense of belonging to the brand and increase their awareness of quality in their daily work. 【Utilization Scenarios】 - Awareness reform for quality improvement in the quality management department - Penetration of brand value in the manufacturing site - Cultivation of a corporate culture focused on value delivery by management 【Effects of Implementation】 - Deepened employee understanding of the brand and increased awareness of quality - Reduction in defect rates and improvement in customer satisfaction - Increased employee engagement and decreased turnover rates

• Management consultant/Small business consultant

Explaining the brand strategy that supports sustainable energy businesses!

In the energy industry, efforts towards sustainability are essential. Corporate branding plays a crucial role in communicating these efforts to society and gaining trust. By understanding the fundamentals of branding and incorporating them into business strategies, companies can enhance their competitiveness. This document explains the functions and roles of branding, as well as the basic steps of branding. 【Usage Scenarios】 - Entry into the renewable energy business - Development of environmentally friendly services - Strengthening corporate CSR activities 【Effects of Implementation】 - Improvement of corporate image - Increase in customer loyalty - Enhanced evaluation from investors

• Other services

We support the improvement of IT companies' reliability through brand strategy. We offer foundational knowledge materials.

In the IT industry, a company's reliability is a crucial factor that influences customer evaluations. In addition to technical skills and service quality, brand image is essential for enhancing reliability. A brand strategy clarifies the company's values and strengths, contributing to the establishment of long-term relationships with customers. This document provides foundational knowledge for IT companies to strengthen their brand power and enhance their reliability. 【Usage Scenarios】 - IT companies that want to gain trust from customers - IT companies that want to differentiate themselves from competitors - IT companies that want to improve their brand image 【Effects of Implementation】 - Increased reliability from customers - Differentiation from competitors - Enhanced corporate value

• Other services

Supporting the differentiation of food brands. Explaining the fundamentals of branding.

In the food industry, it is important to establish a company brand and differentiate from competitors amidst a plethora of diverse products. As consumer preferences diversify, brand image significantly influences product selection. Understanding the functions and roles of a brand and strategically strengthening brand power is essential. This document provides the foundational knowledge necessary for enhancing brand power. 【Usage Scenarios】 * Launching a new brand * Refreshing the image of an existing brand * Seeking differentiation from competitors * Aiming to enhance customer loyalty 【Effects of Implementation】 * Building a unique brand image * Improving customer awareness and favorability * Achieving differentiation from competitors * Establishing a stable revenue base

• Other services

To strengthen brand power, understand the basics of the brand. [Basic knowledge materials are being provided.]

Since it's a B to B company, there's no need for a brand. As a small to medium-sized enterprise, we can't create a brand. These are common sentiments we hear. However, regardless of industry, business type, or size, it can be said that strong companies with competitive power possess brand strength. To strengthen brand power and make a company or business robust, it is important to understand the functions and roles of a brand. This document summarizes the fundamental knowledge necessary for enhancing brand power. *If needed, we can provide explanations on the web. ≪Contents of the document≫ Functions and roles of a brand Brand strategy and branding Branding and its basic steps Business strategy and brand strategy, branding Essentials of brand marketing Basic steps of internal branding For more details, please view the PDF data from "Catalog Download." We also welcome any questions or consultations regarding branding, so feel free to contact us.

• Other services

Visualize your company's uniqueness, strengths, and commitments to achieve differentiation and invigorate the organization. We provide optimal branding solutions based on 30 years of knowledge and experience.

Do you have the following challenges? - I want to clarify the vision and ideal state that our company should aim for. - I want to define and visualize our uniqueness. - I want to communicate our strengths and commitments clearly to achieve differentiation. - I want to have a guiding philosophy or principles that serve as the foundation for our business activities. - I want to enhance employee motivation and promote internal revitalization. These are management challenges that are essential for strengthening corporate and business capabilities, and the perspective of branding can be utilized to solve them. If you have concerns such as "I want to tackle these challenges, but I don't know where to start," or "I am already working on it, but I'm unsure if this method is truly correct," please feel free to consult with us. Based on 30 years of insights and achievements, we provide optimal branding solutions while closely supporting our clients. For more details, please view the PDF data from "Catalog Download." We also welcome any questions or consultations regarding branding, so please do not hesitate to contact us.

• Other services

Support for the implementation of brand seminars!

At BIP Japan Co., Ltd., we conduct "brand strategy planning." To promote brand strategy, it is essential to have recognition and understanding of the brand within the company. We plan and implement brand seminars or study sessions and training workshops tailored to the target audience. Online seminars can also be held. 【Overview】 - Implementation of brand seminars for stakeholders - Implementation of brand seminars for employees - Planning and execution of brand study sessions and training workshops *For more details, please download the PDF or feel free to contact us.

• others

It is necessary to create a "hook" and establish an "edge"!

I will introduce the essentials of brand marketing. In brand marketing, it is necessary to create a "hook" (a memorable catch) and establish an "edge" (focus). To make this easy to understand, communicate, and remember, we verbalize and visualize the hook. [Elements to Create a Hook] ■ Reason for Selection ■ Differentiation Factors ■ Uniqueness *For more details, please download the PDF or feel free to contact us.

• Other services

Support for internal penetration activities and development of internal penetration tools! For those who wish to promote brand penetration within the company.

At BIP Japan Co., Ltd., we engage in "internal branding operations." We support the implementation of internal branding aimed at the internal penetration of the brand and revitalization within the company. Additionally, our services cover a wide range, including the formulation of brand strategies based on business strategies, creative development such as logo design, and the internal penetration of the brand. We have assisted various industries and sectors, including major corporations, with their branding efforts. 【Services Offered (Partial)】 ■ Support for Internal Penetration Activities - Creation of internal penetration programs - Implementation of internal penetration workshops - Conducting brand training and study sessions *For more details, please download the PDF or feel free to contact us.

• Management consultant/Small business consultant

Develop a brand name or brand tagline (statement, slogan)!

At BIP Japan Co., Ltd., we engage in "creative work." We collaborate with experienced and accomplished designers to develop brand logos. Additionally, we create a Visual Identity (VI) system that includes the design of applications (such as business cards and envelopes) that utilize the logo. Furthermore, to ensure proper management of the VI, we develop VI manuals/guidelines and also accommodate other needs such as brochures and web production as necessary. [Overview (Partial)] ■ We want to develop or review our brand logo - Development of brand logo design - Development of Visual Identity (VI) system - Creation of applications (such as business cards and envelopes) - Development of VI (Visual Identity) manual *For more details, please download the PDF or feel free to contact us.

• Management consultant/Small business consultant

Supporting companies in advancing their brand strategies with a focus on strategic branding!

At BIP Japan Co., Ltd., we engage in "strategic planning services." To achieve better results and implement branding efficiently, we formulate strategic hypotheses (including brand concept development) while ensuring alignment with business strategies, and we develop fundamental branding policies and branding strategy scenarios. Additionally, we develop the brand's vision, mission, and brand promise, among other elements. [Overview (Partial)] ■ We want to clarify the ideal and desired state of our own brand. - Development of brand vision and mission - Development of brand promise *For more details, please download the PDF or feel free to contact us.

• Management consultant/Small business consultant

Support for the renewal or establishment of management philosophy associated with business succession and a review of management perspectives!

At BIP Japan Co., Ltd., we conduct "Advisory Services and Seminars." We are expanding our branding advisory services. With the introduction of a web conferencing system, we can also respond across regions. We provide comprehensive advice on branding from the client's perspective. Additionally, based on client requests, we plan and implement brand seminars, brand study sessions, and training sessions. 【Overview】 ■ Branding Advisory ■ Establishment of management philosophy, etc. ■ Planning and implementation of brand study sessions and training sessions ■ Hosting internal brand seminars *For more details, please download the PDF or feel free to contact us.

• Management consultant/Small business consultant

Introducing the steps towards the ultimate goal of permeating and establishing a way of thinking and transforming employee awareness!

Here is an introduction to the basic steps of internal branding. Internal branding is fundamentally implemented through the steps of "visualization," "personalization," and "action." The important thing is how to enhance employees' sense of participation. 【Basic Steps】 STEP 1. Visualization - Ensure that employees can recognize and share the brand's concepts. STEP 2. Personalization - Enable employees to perceive it as their own and to determine how they should act concretely. STEP 3. Action - Facilitate actions that are conscious of the brand's concepts. *For more details, please download the PDF or feel free to contact us.

• Other services

We do not always implement everything; sometimes we only take the necessary steps according to the client's challenges.

We will introduce branding and its basic steps. Branding is fundamentally implemented through the steps of "understanding the current situation," "mindset," "visibility," "communication," and "protection." However, it is not always necessary to implement all steps; we may only carry out the necessary steps according to the client's challenges. 【Basic Steps】 Step 1. Understanding the Current Situation Step 2. Mindset Step 3. Visibility Step 4. Communication Step 5. Protection *For more details, please download the PDF or feel free to contact us.

• Other services

Introducing the brand concept where the pillar equals business and the foundation equals market (customers)!

Let me introduce the functions and roles of a brand. A brand is a "flag" that signifies a company's existence and a promise to its customers. For customers, it serves as a criterion for making choices and a symbol of safety and trust. Furthermore, for companies, it is a source of medium- to long-term and stable profits. 【Functions and Roles of a Brand】 ■ A "flag" that signifies a company's existence and a promise to customers ■ A criterion for making choices and a symbol of safety and trust for customers ■ A source of medium- to long-term and stable profits for companies *For more details, please download the PDF or feel free to contact us.

• Other services

In the operation of drawings, do you face challenges such as "taking too long to find," "uncertainty about whether it's the latest version," or "high likelihood of confirmation errors"? By utilizing CADSUPER's barcode function (optional), you can reliably connect drawings and information, allowing for a smooth advancement of DX in drawing utilization. In this seminar, we will introduce how using barcodes can change: - Drawing management and search - Confirmation and cross-checking tasks - Information collaboration with the field This content is recommended not only for existing users but also for those considering improving the efficiency of drawing operations and reducing errors.

In CADSUPER2026, many new features and improvements have been added to streamline the "usual tasks" that are repeatedly encountered in design work, such as "correcting text misalignment," "complex layer organization," and "the hassle of creating cross-sections and dimensions." This seminar will provide a concise and clear explanation in 30 minutes of what has changed in CADSUPER2026 and how daily operations will become easier.

Dear Sir or Madam, We hope this message finds you well and that your company continues to prosper. FUKUDA will be exhibiting at the AUTOMOTIVE ENGINEERING EXPOSITION 2026 YOKOHAMA. At this exhibition, we will be showcasing testing equipment such as Air Leak Tester for EV and Equipment Mounted Type Hydrogen Leak Detector. We sincerely hope you will take this opportunity to visit us. Yours sincerely, [Official Site] https://aee.expo-info.jsae.or.jp/en/yokohama/ [DATES] Wednesday, May 27, through Friday, May 29, 2026 10:00 a.m. - 5:00 p.m. [VENUE] PACIFICO Yokohama, Exhibition Hall, Booth No. ２７４ ※Online Exposition Website：Tuesday, May 19, through Tuesday, June 9, 2026

Dear Sir or Madam, We hope this message finds you well and that your company continues to prosper. FUKUDA will be exhibiting at the 28th INTERPHEX Week Tokyo. At the exhibition, we will be showcasing 100% inspection equipment compliant with Container Closure Integrity Testing (CCIT) standards, as well as sampling inspection machines. We sincerely invite you to visit our booth at this opportunity and would greatly appreciate your attendance despite your busy schedule. Yours sincerely, [Dates] May 20 (Wed) - 22 (Fri), 2026 10:00-17:00 (JST) [Venue] Makuhari Messe, Japan 8 Hall Booth No. 41 - 36

B.I.P Japan Co., Ltd. will hold the second session of the brand strategy seminar titled "What is Brand Promise Management that Transforms a Company's 'Aspiration' into Business Value?" In this webinar, we will explain the method of elevating an abstract corporate "aspiration" into a concrete "promise" to customers and establishing it as the core of management. By articulating that "aspiration" as a "brand promise" and using it as a guideline for organizational decision-making and business development, we will describe the process of generating customer empathy and transforming it into business value through the brand.