10. Structural design to increase branded searches | For the manufacturing industry

From "the side being compared" to "the side being sought." We design the structure of "memory and revisiting" that gives rise to designated searches.

The shortest route to stabilize B2B inquiries is to increase the number of branded searches (being searched by company name or service name). When branded searches increase, it becomes less likely to get caught up in price competition, and it gains an advantage in comparison considerations. However, many manufacturing sites have strong technology but fail to leave a lasting impression on "what their strengths are and what problems they solve for whom," resulting in a lack of reasons for revisits. This service is designed with the premise of the customer's comparison process, creating a foundation that leads to branded searches, revisits, and inquiries through the structure of **"memorable definitions" and "desirable pathways for revisits."** ■ Provided Content (3 Points) 1. Identification of the causes for the lack of branding (insufficient definitions/differentiation unclear/lack of memory hooks) 2. Design of a memorable structure (core messages, comparison axes, naming, page roles) 3. Design of revisit pathways (designing "return points" to case studies, FAQs, materials, and comparison pages) Deliverables: Structural design document for increasing branded searches (definition statements, comparison axes, pathways, page design) Scope/Assumptions: Up to design (production is separate)/Focus on top + main pathways (products, case studies, materials, inquiries) *Please share the current URL and products. We will organize the "causes of being unmemorable" and the structure that generates branding.

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