The more specialized terminology there is, the weaker the communication becomes. We translate it into words that the customer can understand without losing the technical aspects.
The reason for the lack of inquiries in the manufacturing B2B sector is often not because the technology is difficult, but because "the underlying assumptions in language do not match." While designers may understand, purchasing and decision-makers do not. Even if the field understands, it may not be communicated to those new to the industry. When there is such a "gap in understanding," the comparison and evaluation process halts, and options are eliminated. In this service, we organize the specialized terminology scattered across websites, documents, and product descriptions, breaking it down to align with customer understanding, including "definitions of terms," "paraphrasing (translation)," "analogies and concretization," and "points of misunderstanding." As a result, the value of the technology is conveyed, internal sharing, approvals, and comparisons progress, leading to consultations and document downloads. ▼ For concerns like these: - There are many technical terms that do not resonate with general staff. - The same questions keep coming up (the underlying terminology is not aligned). - It is understood by designers but stalls at purchasing and decision-making. - The text is difficult, preventing progress to document downloads or inquiries. - Misunderstandings arise from AI summaries (lacking context). *Please share the target page URL (or manuscript). We will organize the terms that are not being understood.
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basic information
■Provided Content (Details) Terminology Inventory (Prioritization) - High-frequency terms - Terms that can be fatal if misunderstood (specifications, conditions, guarantees, scope) - Terms unknown to people outside the industry Translation and Simplification "Template" - Definition (what it is) - Paraphrase (a different word in one phrase) - Concrete examples (in what situations it appears) - Points of caution (easily misunderstood points, applicable conditions) - Related terms (things that should be understood together) Depth of understanding by department (designers/purchasing/approval) - Main text is "understandable by anyone" - Details are "for designers" and can be collapsed or placed on a separate page Web Layout Design (How to Read) - Main text: focused on paraphrasing - Annotations: definitions and points of caution - FAQ: addressing misunderstanding points - Glossary: systematized for search and AI reference foundation ■Deliverables - Priority term list (importance, occurrence page, misunderstanding risk) - Glossary (definition/paraphrase/example/points of caution) - Instructions for text replacement and additions (what to correct and how) - Term placement rules (differentiation of main text/annotations/FAQ/glossary) - FAQ proposal (collecting questions based on terms)
Price information
300,000 yen to 900,000 yen (depending on the number of terms and scope) - Main terms (up to 30 terms) + reflection instructions: 300,000 to 450,000 yen - Expansion (up to 80 terms) + glossary + FAQ proposal: 450,000 to 900,000 yen * "Estimate required" notation is also acceptable * Manuscript reflection and production can be done separately or concurrently.
Delivery Time
※Minimum 10 business days / Standard 2 to 4 weeks (depending on the number of terms)
Applications/Examples of results
■Approach - Pre-sharing: Target URL / Manuscript / Materials (as much as possible) - Analysis: Extract stumbling terms, misunderstood terms, and missing contexts - Design: Create a terminology translation guide (definitions, paraphrases, analogies, cautions) - Reporting meeting: Confirm the scope of reflection and operations (rules for additions and updates) ■Uses - Improve the effectiveness of technical communication (eliminate gaps in understanding) - Advance comparisons and approvals (communicate effectively to decision-makers) - Enhance inquiry quality (reduce misunderstandings and mismatches) - Prevent misunderstandings in AI summaries and AI responses (context supplementation) ■Examples of Achievements (format without company names) - Precision machining × 80 employees × terminology not understood → Increased inquiries with glossary and annotations - Industrial equipment × 200 employees × halted due to purchasing → Advanced approvals with paraphrasing for decision-makers - Chemical materials × 500 employees × many misunderstandings → Reduced mismatches by organizing cautions and conditions
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Company information
A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
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