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  6. 90. Local Search Intent Research (English)

90. Local Search Intent Research (English)

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last updated:Feb 06, 2026

アンドワン 本社、東京支社、川崎営業所
アンドワン 本社、東京支社、川崎営業所
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The English keyword is not "translation" but "how to search locally." It identifies overseas search intent and visualizes winning demand.

The biggest reason for not achieving results in attracting overseas customers is the misalignment of search intent. Even if you translate common Japanese terms (product names, industry jargon, phrases) into English, they often do not match the actual search terms, comparison criteria, and consideration phrases used by local users. As a result, even if pages are created, they are not found in searches, are not referenced in AI summaries, and inquiries do not increase. In this service, we research "what local users are looking for, with what words, and at what stage" for each target country/region, and we structure the search intent. We organize everything from applications, challenges, standards, comparisons, to alternatives, creating a "winning strategy" that directly connects to cross-border SEO/GEO design and English site production. ▼ For concerns like these: - Writing articles with translated keywords does not increase traffic - Not knowing the comparison criteria (what users care about) overseas - Wanting to win with "alternative / equivalent / vs" but unable to design it - Confusion due to different terms, units, and standards by country - Unable to prioritize how many pages to create for overseas audiences *Please let us know the target country/region (e.g., US/UK/EU/ASEAN) and the main applications. We will design from the local "searching methods."

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90. Local Search Intent Research (English)

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  • Related Link - https://andoneweb.co.jp/
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basic information

■Provided Content (Details) Decomposition of Search Intent (Organized by Purchase Stage) - Research: Want to know the use, issues, and principles - Compare: Want to compare by brand/method/material/performance - Specify: Want to confirm specifications, standards, and compatibility conditions - Request Quote: Want to check estimates/samples/delivery time/MOQ Extraction of Local Expressions (Varies by Country in English) - Terminology and spelling differences in US/UK/EU (e.g., aluminum/aluminium) - Abbreviations, industry jargon, and common names (local expressions) - Searches linked to standards/units (mm/inch, ISO/ASTM, etc.) Intent Mapping (Directly Linked to Page Design) - Application × Problem × Spec - Alternatives/Substitutes - Comparison (vs/compare/best for) - Design of rescue pathways for "words likely to yield zero results" Identification of Winning Areas - Long-tail areas with demand but low competition - Applications/industries where the company's strengths resonate - Intent that aligns with agency/direct sales strategies (intent that leads to inquiries)

Price information

1.2 million yen to 4.5 million yen (varies based on the number of countries, scope, and number of page proposals) - Light (1 region, intent map + KW priority): 1.2 million to 2 million yen - Standard (2 to 3 regions, dictionary + page allocation proposal): 2 million to 3.3 million yen - Expanded (multiple regions, in-depth comparison/alternatives, expanded page proposals): 3.3 million to 4.5 million yen * "Estimate required" notation is also acceptable.

Delivery Time

Please contact us for details

※Minimum 2 weeks / Standard 3 to 6 weeks

Applications/Examples of results

■Deliverables - Country/Region-specific target definitions (with priority) - Search intent map (stages × uses × issues × comparisons) - Keyword list (intent classification, priority, page allocation proposal) - Local expression dictionary (synonyms, abbreviations, variations in notation, prohibited expressions) - Competitor observation notes (trends of strong pages) - Recommended page proposals (10-30 page templates to create as quickly as possible) - CTA design notes (branches for estimates/document downloads/agencies/technical consultations) ■Uses - Improve the accuracy of English SEO/GEO design (prevent discrepancies) - Discover long-tail keywords to win in competitive markets - Acquire traffic by aligning with local expressions - Confirm the priority of page production and reduce waste ■Examples of Achievements (company name not required format) - Technical products × US market → Acquired traffic with long-tail "application + spec" - Manufacturing industry × EU market → Structured according to search intent for standards/units - Agency development → Designed pathways according to "distributor/partner" intent

Company information

アンドワン

アンドワン 本社、東京支社、川崎営業所

IT/Telecommunications

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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.

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