Designing specialized and complex BtoB information in a scientifically "easy-to-understand" manner.
We will improve the design of brochures, catalogs, manuals, and website information based on objective and scientific "standards of clarity," ensuring that everyone can understand them without confusion. It is also possible to assess whether "visibility and readability" are ensured for diverse users, including the elderly and those with color vision deficiencies, using our proprietary software "Yomiyasu," and to create diagnostic reports. Through objective assessments, we prevent the loss of communication that often occurs with specialized and complex information, thereby enhancing customer satisfaction and brand image.
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basic information
Yomiyasu UCD Diagnosis (Analysis of typography, color design, information volume, etc.) Design improvement by a team of UCDA certified professionals.
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Applications/Examples of results
Production of web content "Rakushiru Navi" that introduces products in an easy-to-understand manner (Manulife Life Insurance Company) We created an easy-to-understand explanation of complex insurance products that would require an enormous number of pages to cover in a paper brochure, using digital content unique to videos and based on the WEB DC9 heuristic evaluation. This is not just a PDF of paper materials; it has become a tool that is easy for sales representatives to use and easy for customers to understand. *The UCDA solution evaluates the web based on "nine criteria for clarity" and points out issues.
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Company information
Our company delivers creative work that exceeds customer expectations in production, printing, and digital media with rich creativity and reliable quality. We understand the communication goals of businesses and individuals and continue to provide various means to achieve them. Please feel free to consult us if you have any requests.
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