What is styling product OEM in cosmetics? Development examples and formulation design.
*This article is based on information as of April 24, 2026.* In the OEM of styling agents such as hair wax, hair balm, and hair oil, one of the key points is how to design the texture and usability according to each formulation type. In recent years, the direction of the finish has diversified, with increasing demands for formulation design and texture proposals that align with wetness, clumping, and natural movement. Below are examples of styling agents that we have a manufacturing track record for: ● Gel/Jelly type (shine, movement, three-dimensionality) ● Balm type (clumping, form retention) ● Oil type (shine, manageability) ● Milk type (repair, moisture) We often receive inquiries even at the stage where the product direction has not been solidified, and we can consistently support the process from design tailored to the brand concept to product commercialization. It is important to consider how to design the finish and usability while taking into account the characteristics of each formulation type. By leveraging the properties of balms, gels, oils, and others, it becomes possible to design products that align with the concepts of each brand. Please feel free to consult us when considering OEM development or product planning.
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Chanson Cosmetics Co., Ltd. is a company primarily engaged in the sale of cosmetics, health foods, jewelry, and OEM business. Our cosmetics eliminate petroleum-based emulsifiers from all products and, through product development using carefully selected natural ingredients, over 80% of our basic skincare products have been approved as quasi-drugs. If you have any inquiries, please feel free to contact Chanson Cosmetics.
