Instead of studying the market, create the market! Understanding the essence of market creation through historical and contemporary examples.
This document is a white paper that logically explains the reasons why market research does not function in new business development. Through historical and contemporary examples, such as the case of potatoes in Imperial Russia and feature phone manufacturers' responses to the iPhone, it reveals the fundamental limitations of market research. It also includes insights on market creation from companies that "create" rather than "research" the market, as well as what should be done instead of market research. [Contents (partial)] ■ Introduction ■ Reasons why market research cannot predict the "future" ■ Market research continues to miss the mark in modern times ■ Learning from companies that "create" rather than "research" the market ■ What should be done "instead of market research" in new business development *For more details, please download the PDF or feel free to contact us.
Inquire About This Product
basic information
【Other Published Content】 ■Summary ■About Us *For more details, please download the PDF or feel free to contact us.
Price range
Delivery Time
Applications/Examples of results
For more details, please download the PDF or feel free to contact us.
catalog（1）
Download All Catalogs
Company information
StartupScaleup.jp Inc. is a company that provides consulting for new business development and offers generative AI services to accelerate new businesses. We offer services such as AI market research, support for customer interviews, assistance in evaluating new business opportunities, and paid PoC support. We provide free consultations (mentoring) for those who are facing challenges in management or business matters. Please feel free to contact us if you have any requests.
