Creating a luxurious feel for cosmetic packaging: Impression-changing varnish processing | Cosmetic OEM
The brand's worldview changes with gloss, matte, and texture. An explanation of the basics of "varnish processing," which is essential for cosmetic packaging.
In cosmetic packaging, how to express "luxury" and "brand identity" is an important issue. In recent years, it is said that not only the contents but also the "impression at the moment of picking it up" greatly influences purchasing behavior. Even with the same white cosmetic box, the impression received can vary significantly based on appearance and texture, such as "having a glossy finish," "being matte and calm," or "only the patterns appearing shiny." Supporting this impression creation is the "varnish processing (coating processing)" applied to the surface of the cosmetic box. However, there are multiple types of varnish processing, each with different roles and textures that can be expressed, making it important to select one that aligns with the brand concept. Our company provides consistent support from the selection of surface processing to package design in cosmetic OEM. Varnish processing is one of the important surface treatments that adds value such as "luxury," "worldview," and "texture" to cosmetic boxes. The impression of the product can change significantly due to the processing, which also relates to the expression of brand image. The differences in actual texture and appearance are explained more clearly in the video. Please take a look at the world of varnish processing that influences the impression of packaging in the video.
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【Usage Scenarios】 - Package design for new brand launches - Renewal and value enhancement of existing products - Improved visibility and appeal at retail locations - Differentiated design for OEM products 【Benefits of Implementation】 - Consistent package design from paper selection - Realization of exterior expression aligned with brand concept - Enhanced first impression in stores and e-commerce - Contribution to increased product pricing and brand value
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Company information
Our company's number one feature is our outstanding "formulation development capability." Established in 1964, we have a history of pioneering the development of cream-based rinses, which marked the beginning of our sales in the beauty industry. In 2002, we contributed to the creation of a new market by offering silicone-free shampoos. In 2004, we succeeded in developing a completely new type of facial cleansing foam that resembled a "nuka bed" turned into soap. In 2019, we focused on the functions of "good bacteria" and successfully developed a transparent gel containing lactic acid bacteria packed into special particles. We have also produced numerous skincare and haircare-related products, delivering a range of unique and highly functional products. In addition to development, we provide extensive support to our customers by addressing concerns and questions regarding cosmetic OEM, consulting on product development, and offering suggestions for formulation improvements, renewals, and additional products based on sales progress and repeat orders. Since our founding, we have been committed to evolving with the changing times to accommodate all possibilities, striving to propose products and services that satisfy our customers.
