Visualizing technology and standardizing sales for the automotive industry | 3D CG production
Enhancing promotions with 3DCG to convey the appeal of automotive parts.
In the automotive industry, it is essential to communicate the functions and benefits of complex components in a way that is easy for customers without specialized knowledge to understand. Particularly, internal structures and invisible operating principles are often difficult to convey through drawings or verbal explanations alone, leading to a reliance on the skills of sales representatives. This can result in challenges such as a lack of customer understanding and the personalization of sales activities. Our 3DCG production service creates videos that visualize the internal structures of components that cannot be captured in live-action, as well as the movement of fluids and air, based on CAD data and 2D drawings. This allows customers without specialized knowledge to instantly grasp the benefits of the components, making it a powerful tool for promotion on websites, at exhibitions, and in sales environments. [Usage Scenarios] - Explanation of the internal structure of automotive parts - Explanation of the functions and benefits of new products - Visualization of maintenance and repair procedures - Use in sales materials, websites, and exhibitions [Effects of Implementation] - Enhanced customer understanding and increased purchasing motivation - Standardization of sales representatives' explanation skills - Promotion of digital transformation in promotional tools - Clarification of the technical superiority of products
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basic information
【Features】 - High-precision 3D CG production from CAD data and 2D drawings - Visualization of internal structures and invisible phenomena - Deployment across various media such as web, print, and exhibitions - Support for standardization and efficiency in sales activities - Highly specialized services focused on the manufacturing industry 【Our Strengths】 We deliver creations that exceed our customers' expectations with imaginative creative work and reliable quality. We understand the communication objectives of businesses and individuals and continue to provide various means to achieve them. We offer flexible responses tailored to our customers' needs and creative solutions to facilitate smooth communication.
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Applications/Examples of results
■Visualizing the features of invisible products with CG! Product promotion support (Stanley Electric Co., Ltd.) You were struggling with how to convey the features of invisible products, such as air circulation and sterilization. Therefore, we proposed visualizing the mechanisms of air circulation and sterilization using 3D CG. We provided a video that intuitively communicates difficult-to-explain performance, solving your challenges. At the exhibition, we received high praise for being "understandable without explanation," generating significant interest. ■Solving challenges of custom-made and large products with CG! Product promotion support (Maekawa Manufacturing Co., Ltd.) You were having trouble creating promotional images and videos due to reasons such as "no actual product available for custom orders" and "unable to secure a filming location in the factory." In response, we proposed creating photorealistic 3D CG from 2D drawings. We provided visuals that convey the appeal and features of the product even without a physical model, resolving your challenges. You have evaluated that this has improved the quality of promotional activities, moving away from explanations based on hand-drawn diagrams.
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Company information
Our company delivers creative work that exceeds customer expectations in production, printing, and digital media with rich creativity and reliable quality. We understand the communication goals of businesses and individuals and continue to provide various means to achieve them. Please feel free to consult us if you have any requests.
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