Original Shampoo Development: What are the Differences in Amino Acid-Based Cleansing Ingredients?

We introduce the basic knowledge of original shampoo development, where the differences in cleansing ingredients affect lathering and usability.

In recent years, the term "amino acid-based shampoo" has become increasingly common. These products are gaining popularity for their gentleness on the scalp and hair, but there are also many cases where people believe that "if it's amino acid-based, the results will be the same." However, in reality, the type and combination of cleansing ingredients used can significantly affect the lather, washing experience, and the final texture. Therefore, in product development through cosmetic OEM, not only the category of "amino acid-based" but also the formulation design is crucial. In this video, we clearly explain how the differences in cleansing ingredients affect lather and user experience by comparing two types of amino acid-based shampoos. This can serve as a helpful reference for formulation design and differentiation when developing original shampoos. Additionally, for those considering original shampoo development through cosmetic OEM, we have prepared two types of proposal materials for shampoo planning. Please feel free to download and utilize them as reference materials for product concept development and differentiation.

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