Transforming into a personal booklet shape to create "for you"! Here is an example where the response rate increased from 7% to 11%.
We would like to introduce a case where our "integrated personal booklet DM" was implemented for customers selling health foods and similar products. In a survey campaign aimed at increasing repeat sales, there were challenges with the previous DM format, which had weak impact and poor open rates. Therefore, we proposed a personal booklet format that integrates all necessary enclosed materials. By adopting a design that conveys "for you," we aimed to enhance the image and significantly contributed to an increase in response rates. [Improvements] - The response rate increased by 4%, from the usual envelope insertion format of "7%" to the personal booklet format of "11%." - The response envelope is also integrated, preventing application loss. *For more details, please download the PDF or feel free to contact us.
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Company information
Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.
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