Maximize test drive promotion effects by using both email and paper direct mail!
In the automotive dealership industry, effective approaches to potential customers and guiding them to visit and test drive are crucial. In particular, reliable information delivery to demographics that cannot be reached solely through digital channels, as well as providing memorable experiences, is required. Print media direct mail has the power to influence open rates and customer psychology, and when combined with digital strategies, it is expected to achieve higher response rates and improved customer engagement. Our direct mail solution contributes to promoting test drives by maximizing the synergistic effects of digital and analog methods in addressing these challenges. 【Usage Scenarios】 - Announcement of new and used car test drive campaigns - Promotion of test drive reservations for specific models - Encouragement of visits to events and fairs 【Effects of Implementation】 - Improvement in email open rates and response accuracy of print DM - Design of compelling stories that capture customer interest - Effective implementation of strategies based on data-driven CPO simulations
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basic information
【Features】 - Effective approach utilizing email and paper DM open rate data - DM design based on customer psychology through insight marketing - High-impact DM production based on unique creative theory - Optimization through marketing data and CPO simulation - One-stop service from planning and designing DM layouts to printing and shipping 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its manufacturing technology focused on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. In the information communication business, we not only plan and produce commercial printed materials such as catalogs, brochures, and books, but also design and print business forms like invoices and DMs, accommodating everything from large-volume printing to digital printing, with consistent service from design to printing and shipping. By combining the planning and production of promotional tools with web production and digital strategies, we comprehensively solve our customers' challenges.
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Download All Catalogs![[Information] DM story that demonstrates the synergy between digital and analog.](https://image.mono.ipros.com/public/catalog/image/330659/IPROS4397465216402855455.jpeg?w=120&h=170)
Company information
Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.
![[Data] DM story that demonstrates the synergistic effect of digital and analog.](https://image.mono.ipros.com/public/product/image/330659/IPROS14809154404190361744.png?w=280&h=280)
