For financial institutions: Maximize the effect of new account openings by combining email and paper direct mail!
In financial institutions, effective approaches to promote new account openings are required for customers. Particularly in the finance industry, where reliability is emphasized, providing careful information and fostering communication that instills a sense of security in customers is crucial. By offering information that cannot be fully conveyed through digital channels, as well as materials that customers can physically handle and verify, deeper understanding and trust can be expected. This document explains direct mail that maximizes effectiveness through the combination of "digital" and "analog," contributing to the promotion of new account openings in financial institutions. 【Usage Scenarios】 - Announcement of new account opening campaigns - Detailed explanations of products and services - Follow-up with customers 【Effects of Implementation】 - Increased open rates - Deepened customer understanding - Building trust relationships
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【Features】 - Data analysis on the open rates of emails and paper direct mail - Analysis of customer psychology through insight marketing - Design of appeal stories based on a unique creative theory - Design based on marketing data and CPO simulation - One-stop support from planning and design of DM paper layouts to printing and shipping 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its manufacturing technology focused on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. In the information communication business, we handle the planning and production of various commercial printed materials such as catalogs, brochures, and books, as well as the design and printing of business forms like forms and direct mail. We accommodate everything from large-volume printing to digital printing (short delivery times and cost optimization), color management, and design of promotional fixtures, providing comprehensive support from design to printing and shipping for in-store and promotional activities. We offer a system that can handle everything from manufacturing to promotion, digital, and business support, contributing to efficiency and added value enhancement.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.


![[Data] DM story that demonstrates the synergistic effect of digital and analog.](https://image.mono.ipros.com/public/product/image/330659/IPROS14809154404190361744.png?w=280&h=280)


