Maximize the effectiveness of insurance review proposals by using both email and paper direct mail!
In insurance companies, continuous engagement with customers and the provision of tailored information to meet individual needs are crucial for proposing insurance reviews. In particular, building trust and promoting understanding of complex insurance products require communication that leverages both digital and analog characteristics. It is essential to employ effective methods that attract customer interest and encourage action, rather than relying on one-sided information dissemination. This document introduces ways to utilize direct mail by combining email and paper DM to address these challenges and maximize proposal effectiveness. 【Usage Scenarios】 - Approaching new customers - Proposing insurance reviews to existing customers - Announcing campaigns - Seminar invitations 【Effects of Implementation】 - Increased open rates - Strengthened customer engagement - Increased inquiries - Improved conversion rates
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【Features】 - Explanation of the differences in open rates between emails and paper direct mail - Analysis of customer psychology through insight marketing - Design of persuasive stories based on a unique creative theory - Effective direct mail design using marketing data and CPO simulation - One-stop support from planning and design to printing and shipping of direct mail 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its technical expertise in manufacturing, focusing on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, providing broad support from manufacturing sites to promotional areas. In the information communication business, we handle the planning and production of commercial printed materials such as catalogs, brochures, and books, as well as the design and printing of business forms like invoices and direct mail. We accommodate everything from large-scale printing to digital printing, achieving short lead times and cost optimization. We can provide comprehensive support from design to printing and shipping.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.


![[Data] DM story that demonstrates the synergistic effect of digital and analog.](https://image.mono.ipros.com/public/product/image/330659/IPROS14809154404190361744.png?w=280&h=280)


