Maximize tour application effectiveness by combining email and paper DM! DM utilization materials
In the travel agency industry, effective communication is essential to increase the number of tour applicants. Particularly, providing information tailored to the target audience and employing engaging approaches are crucial. Printed direct mail has strengths in open rates and visual appeal, while digital emails allow for quick information sharing and personalized approaches. By combining these methods, it is expected that more customers can be reached and converted into tour applications. This document explains how to maximize the effectiveness of direct mail through the use of both digital and analog methods. 【Usage Scenarios】 - Announcement of new tours - Notification of special plans for repeat customers - Announcement of events and campaigns 【Effects of Implementation】 - Increased open rates - Enhanced customer engagement - Improved tour application rates
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basic information
【Features】 - Data analysis on the open rates of emails and paper direct mail - Analysis of customer psychology through insight marketing - Design of appealing stories based on a unique creative theory - Effective design through marketing data and CPO simulation - One-stop support from planning and designing DM layouts to printing and shipping 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its technical expertise in manufacturing, focusing on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, providing broad support from manufacturing sites to promotional areas. In the information communication business, we handle the planning and production of commercial printed materials such as catalogs, brochures, and books, as well as the design and printing of business forms like invoices and direct mail. We accommodate everything from large-scale printing to digital printing, offering consistent support from design to printing and shipping. We provide a comprehensive system that can handle everything from manufacturing to promotion, digital solutions, and business support, contributing to efficiency and added value enhancement.
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Download All Catalogs![[Information] DM story that demonstrates the synergy between digital and analog.](https://image.mono.ipros.com/public/catalog/image/330659/IPROS4397465216402855455.jpeg?w=120&h=170)
Company information
Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.
![[Data] DM story that demonstrates the synergistic effect of digital and analog.](https://image.mono.ipros.com/public/product/image/330659/IPROS14809154404190361744.png?w=280&h=280)
