Maximize the effectiveness of health checkup recommendations by using both email and paper direct mail!
In the healthcare industry, particularly in clinics, effective communication is required to convey the importance of health check-ups to patients and encourage them to undergo examinations. Regular health check-ups lead to early detection and treatment of diseases, which is essential for maintaining patients' health. However, in today's information-overloaded environment, there is a risk that messages may get buried. This document explains how to utilize direct mail by combining "digital" and "analog" methods to deliver information to more patients and encourage action. 【Usage Scenarios】 - Notification of regular health check-ups - Promotion of specific health examinations - Encouragement for cancer screenings - Awareness raising for lifestyle-related disease prevention 【Effects of Implementation】 - Increased open rates - Higher examination rates - Improved health awareness among patients - Enhanced recognition of clinic services
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【Features】 - Explanation of the differences in open rates between emails and paper direct mail - Understanding customer psychology through insight marketing - Methods for designing effective appeal stories - Design based on marketing data and CPO simulation - One-stop support from planning to printing and shipping 【Our Strengths】 Daiomiura Co., Ltd. is a company that leverages its manufacturing technology focused on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. In the information communication business, we consistently handle everything from the design and printing of business forms such as reports and direct mail to design, printing, and shipping, contributing to solving our customers' challenges.
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Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.


![[Data] DM story that demonstrates the synergistic effect of digital and analog.](https://image.mono.ipros.com/public/product/image/330659/IPROS14809154404190361744.png?w=280&h=280)


